Data cleansing has become imperative for organizations as it helps them to spot and rectify inaccurate or corrupt data from a database. Businesses largely rely on data, be it for their daily business operations or for maintaining customer relationship. Data is given utmost importance as it helps businesses to improve the intrinsic value of the brand if used productively.
“There were approximately 1.66 billion global digital buyers in 2017, and this number is expected to reach 2.14 billion by 2021.”
(Source: Statista)
With such a grand pool of potential buyers, it becomes imperative for online stores to offer the latest, fully-featured products, and keep all the product data up to date to better tackle the fierce competition. And if yours is one such eCommerce store, seeking to enhance user experiences, you must offer accurate and updated information about your products. But this is easier said than done.
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