eCommerce Product Descriptions: The Secret To Turn Your Leads Into Sales!

For any eCommerce business to succeed, seamless communication with your target audience is the key. So, how do we communicate through an online store? Through eCommerce Product Descriptions! You can turn your potential customers into conversions through creative and impressive product descriptions.

This is the reason why product descriptions hold utmost importance when you are listing your products. A unique and quality product description can instantly double up the chances of conversion. Whereas, a not so impressive one can bring the sales down significantly. 

In this blog, we are bringing you a quick guide on how to have the best eCommerce product descriptions for your online business. Let’s get started:

Why Is It So Important To Have Unique And Impressive Descriptions? 

Through product descriptions, you develop your brand’s presence online. Besides providing detailed information about the products, it enables Google to identify your store and increases its visibility in the search results. 

So, why do we emphasize on having unique and impressive product descriptions? Everyone knows that you cannot have low-quality content and get better results with Google. 

Still, overlooking the importance of content in eCommerce, some eCommerce store owners craft their product copies through content scraping. They simply copy it either from the manufacturer’s or any competitor’s online store. 

No one likes repetitive and dull content. And, so as Google. It can never make peace with duplicate content. The moment Google will notice the duplicate descriptions, it will rebuke the content and penalize your store. No visibility means no traffic and eventually leading to no sales.

Besides, dull and uninteresting content can severely damage the reputation of your store. Not having relevant keywords and detailed information in the description prompts customers into thinking that you are not taking the trading seriously. A good product copy influences the customer’s buying decision positively, turning your leads into sales. Therefore, it is advisable to go for product description writing services from professionals. 

Quick Guide On How To Have Product Copies That Shoot Your Sales Up

You know how important product descriptions are and why they are imperative for your online store. Only uniqueness is not the key. You cannot just casually craft product descriptions in a different way and expect your sales to increase. 

Product descriptions are for buyers. Hence, you have to include relatable content that your target audience can benefit from. Always keep in mind that your description is something that sells your product to the customer. The customer needs to know everything about the product, including why they should own it. 

This is where most sellers get stuck. As they may not know the technicalities that go into crafting a compelling product description. So, here we are… with everything that you need to craft an appealing backstory for your product. Follow these tips to get the best of eCommerce through product content: 

Craft Exclusive And Informative Descriptions

You already know how important it is to have unique descriptions. But, how do you craft such descriptions? 

• Leverage a thesaurus and use synonyms. You should sensibly use similar words in the context. It should have naturally constructed sentences so that the content does not look like it has been spun or translated. 
• Use exclusive and relevant keywords specific to the ideal buyer. It helps your audience to easily identify your products online. Besides, keywords are also imperative for SEO to help you rank in search results.
• Focus on describing the essence of the item. The content must be benefit-driven. The description should enlighten the customers about how the product is going to benefit them.

Expert Tip: The same rule applies to images as well. Use originally clicked professional images to show every aspect of your products. Avoid using generic stock photos for your store. 

Make It Short, Crisp And Easy To Scan

The average human attention span is 8 seconds. It is evident that people nowadays have no time to read lengthy descriptions. Therefore, to get your audience to notice the details, you must craft to-the-point sentences. 

• Use interesting titles and bullet points so that readers can easily scan through your content and get the gist. 
• Include brief and crisp sentences so that the content is easy to read.
• Write in a simple language without any complex words and sentence construction so that the audience can easily understand.

Highlight The Benefits Of The Products

True that you want to showcase the innovative product features and specifications. Yes, it is important to mention. However, customers are most interested in knowing:

• How is the product going to benefit them?
• How will it cater to their pain points?
• Why should they click on the buy button? 

This is what you need to address through product descriptions. With every feature that you mention, highlight the benefit and explain how it will help the customers. Tell the customers that your product will solve their issues, improve the situation and make their lives more productive. 

Conclusion

You know how significant product descriptions are when it comes to driving conversions in the eCommerce world. Thus, it should be written in a professional way with the utmost precision. Yet, when there are myriad products that need to be listed in the store, everything gets a bit difficult. Not just description writing but the whole product listing is a challenging task. Therefore, it is advisable to seek professional product listing services. With professionals, you can have search-optimized and high-converting product descriptions that can boost conversions for your eCommerce business.

Need a detailed consultation on engaging and unique product descriptions for eCommerce? Drop an email at info@dataentryindia.in and know more about product description and how you can have the best for your online store. Data Entry India has a team of product listing experts who hold expertise in crafting engaging and crisp descriptions that drive conversions.